Dictionary | Handskills

Chief executive officer (CEO)

Is the position of the most senior corporate officer, executive, leader or administrator in charge of managing an organization – especially an independent legal entity such as a company or nonprofit institution. CEOs lead a range of organizations, including public and private corporations, non-profit organizations and even some government organizations (e.g., Crown corporations). The CEO of a corporation or company typically reports to the board of directors and is charged with maximizing the value of the entity, which may include maximizing the share price, market share, revenues, or another element. In the non-profit and government sector, CEOs typically aim at achieving outcomes related to the organization’s mission, such as reducing poverty, increasing literacy, etc. Titles also often given to the holder of CEO position include president, chief executive (CE), managing director (MD) and representative director (RD) (in Japan)

Chief marketing officer (CMO)

Is a corporate executive responsible for marketing activities in an organization. The CMO leads brand management,marketing communications (including advertising, promotions and public relations), market research, sales management, product development, distribution channel management, pricing, and customer service.

Chief operating officer (COO)

Is one of the highest-ranking executive positions in an organization, comprising part of the “C-Suite”. The COO is responsible for the daily operation of the company, and routinely reports to the highest-ranking executive, usually the chief executive officer (CEO).The COO is usually the second in command at the firm, especially if the highest-ranking executive is the Chairman and CEO.

Country Marketing Manager (CMM)

This role will adapt global program strategies for the local market and develop market-specific campaigns and initiatives to reach the community at scale — increasing awareness, product engagement, and sentiment in the country. The Country Marketing Manager is an experienced marketing professional who will drive integrated marketing strategies and initiatives in France. The ideal candidate will show ability to bring creativity and innovative thinking, grounded in a test-and-learn approach as well as the ability to grow product use in their country. The Country Marketing Manager will be responsible for creating and managing large scale and innovative consumer marketing initiatives, with a focus on content, campaigns, and events.

Digital marketing (DM)

Is the marketing of products or services using digital technologies, especially on the Internet, but also includes mobile phones, advertising displays, and any other digital medium. Digital marketing methods such as search engine optimization (SEO), search engine marketing (SEM), content marketing, marketing influencers, content automation, marketing campaigns, data-driven marketing, e-commerce marketing, social media marketing, social media optimization -mail direct marketing, display advertising, e-books, and optical disks and games are common in our advancing technology. In fact, digital marketing now extends to non-Internet channels such as mobile phones (SMS and MMS), callbacks, and on-hold mobile ring tones.

Graphic designer

Is a professional within the graphic design and graphic arts industry who assembles together images,typography, or motion graphics to create a piece of design. A graphic designer creates the graphics primarily for published, printedor electronic media, such as brochures (sometimes) and advertising. They are also sometimes responsible for typesetting,illustration, user interfaces, and web design. A core responsibility of the designer’s job is to present information in a way that is both accessible and memorable.

Office administration (OA)

Is a set of day-to-day activities that are related to financial planning, record keeping & billing, personnel, physical distribution and logistics, within an organization. An employee that undertakes these activities is commonly called an office administrator or office manager, and plays a key role in any organizations infrastructure, regardless of the scale. Administrative positions require the candidate to have an advanced skill set in the software applications Microsoft Word, Excel andAccess.